Media

Feminists EXPLODE As Marvel Blames Falling Comic Book Sales On… Diversity

Marvel’s VP of Sales David Gabriel has reportedly blamed the company’s falling comic book sales on an increase of diversity among its franchises.

According to The Independent, despite releasing a number of “multi-million dollar blockbusters that have recently overtaken Hollywood,” Marvel’s comic book sales have been dropping.

David Gabriel addressed this at Marvel’s Retailer summit a few days ago, telling ICV2, “what we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not.”

“I don’t know that that’s really true,” he continued. “But that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.”

According to ThisIsInsider.com, Marvel recently made a number of pro-diversity changes, including creating a young black female Iron Man.

Following ICV2’s publication of its article on the topic, Gabriel’s words caused quite a stir online.

“Gabriel’s point is bullshit,” wrote Gizmodo’s Beth Elderkin. “It shelves blame onto the readers and blatantly ignores a lot of other reasons Marvel Comics are doing terribly.”

SJW Twitter users also weighed in, with predictable results.

Following the backlash, David Gabriel allegedly reached out to ICV2 and asked to clarify his statement.

“We have also been hearing from stores that welcome and champion our new characters and titles and want more,” he declared in a complete 180-spin. “They’ve invigorated their own customer base and helped them grow their stores because of it. So we’re getting both sides of the story and the only upcoming change we’re making is to ensure we don’t lose focus of our core heroes.”

Sources:
Gizmodo
The Independent
ICV2
ThisIsInsider.com

212 Comments

212 Comments

  1. JT

    April 2, 2017 at 10:09 pm

    The rejection of PC SJW garbage is wonderful to see.

    • cuivre2004

      April 2, 2017 at 10:47 pm

      Correct. The guy was right the FIRST time. Ignore whatever he said after that when the snowflake shit storm started. He knows his own business better than a bunch of liberals who never rans so much as a lemonade stand.

      • DaisyToo

        April 3, 2017 at 12:17 am

        And love to ticket enterprising kids who run lemonade stands.

      • Chris Richardson

        April 3, 2017 at 12:24 pm

        Nah he was wrong the first time. It isn’t the women that are the problem, it’s the gender-flipping and race swapping of already established characters that is the issue. That and the new diverse stories are boring.

        • Niguana

          April 3, 2017 at 1:43 pm

          The made Nick Fury fucking Samuel Jackson and not just in appearance, personality, etc not just the movie in the shitty comics too. He’s FUCKING Samuel Jackson now. Why not projectile vomit in the face of fans? Same fucking thing.

          • Bob Wehadababyitsaboy

            April 3, 2017 at 11:04 pm

            Actually that’s one of the only changes to an existing character I’ve liked. I just want to see one part in a movie where he’s like, “I’M TIRED OF THESE MOTHERFUCKING ALIENS ON MY MOTHERFUCKING PLANET!” or something. That would be both super cheesy and super epic.

          • Niguana

            April 3, 2017 at 11:17 pm

            Dude if they made a new Shield character I wouldn’t care. But you don’t just go and completely throw-away a beloved character, let alone making them something 100% different from before then get all surprised when people throw it away and stop spending money on your product. I mean, was “New Coke” a good idea? Hell fucking no. It cost Coke millions if not more. Only when they returned things to normal did profits come back. Didn’t Disney buy Marvel? Because that would explain this bullshit to a T. Also so help me fucking God if they fuck with Frank Castle.

          • Blue Drache

            April 4, 2017 at 8:21 pm

            Yes. Disney bought Marvel.

          • truthguy

            July 22, 2017 at 5:16 pm

            Nick fury sucked ass before the change

          • redgun

            August 20, 2017 at 4:46 pm

            they made frank castle hydra fuck this shit

      • Ms_Fortune

        April 3, 2017 at 3:15 pm

        Na, its not the women or diversity that’s the issue its the replacing, you can have these characters alongside the old ones but Marvel straight up replaced them, you can’t read stuff with Tony Stark, you HAVE to read Iron Heart and people said fuck off.

    • ineradicable

      April 3, 2017 at 4:15 am

      Bring back Truth, Justice, and The American Way.

      • Jeff Teague

        April 4, 2017 at 2:47 pm

        Hay bro. I do no think 1/3 of Americans even know what that means. Sad….But your Right!!! MAGA!

        • truthguy

          July 22, 2017 at 5:18 pm

          Because it’s never existed just a bunch of jackass s pinning for an America that never existed the X-Men where litteraly the sjw of the 60s

  2. Jean Collier

    April 2, 2017 at 10:14 pm

    The numbers are right there showing what customers want,

    yet the vp of sales does not believe his eyes.

    • Manius

      April 2, 2017 at 11:25 pm

      This is the most visible case of incompetence I’ve seen since… well, not long – Obama hasn’t been gone too long yet.

      • Billy Boggart

        April 3, 2017 at 1:18 am

        LOL! ^_^

      • Joseph Mark

        April 3, 2017 at 8:51 am

        I believe the appropriate term here is cognitive dissonance

    • Billy Boggart

      April 3, 2017 at 1:18 am

      Because they’ve developed the same mentality Hollywood has.
      “We’ll TELL the audience what it likes!”. -_-

  3. Victoria Crissman

    April 2, 2017 at 10:18 pm

    Marvel: The problem isn’t having diverse characters, it’s that they are forced for an agenda. Stories made as basically propaganda are going to suck. We can tell pandering from storytelling, idiots!

    • matrixisreal

      April 2, 2017 at 10:32 pm

      Exactly, great stories are going to sell. People aren’t puppets, they know when your shoving crap in their face. It’s one thing to toss a character into an established comic line and see if people would like to see more of them, it’s another to arbitrarily alter the story arc just to meet some inclusiveness agenda.

      • SkepticalQuery

        April 2, 2017 at 10:47 pm

        Couldn’t agree more. I watched the first season of Supergirl and enjoyed it. The second season comes along, and now we’ve got a dude from a neighboring planet in the Krypton solar system, J’onn J’onzz is in full swing. Supergirl’s dad is missing so maybe we’ll find him, There is a clandestine organization opposing the agency for which Supergirl works. There are numerous other aliens rising with secrets (to include a white Martian to oppose J’onn J’onzz), and Superman makes an occasional appearance.

        There are plenty of mysteries, conflict, questions to answer of the supernatrual type. So, do we really need to spent 25% of each show exploring Kara’s sister’s lesbian awakening? I stopped watching when after 3 episodes of this. I mean, I tuned in to watch supernatural shit, and supernatural people and the problems they have, not to watch a supporting character have her lesbian awakening. If I want that kind of thing, I watch The ‘L’ Word reruns, not Supergirl.

      • Billy Boggart

        April 3, 2017 at 1:13 am

        Did you see where, recently, they had Wonder-woman kick Superman’s ass?
        I have an old marvel comic of Superman vs. The Hulk. Even the fucking Hulk couldn’t beat Superman. (It was basically a draw, between the 2). But, here we have Wonder woman kicking the shit outta Superman. In ‘reality” the best that Supes and Dinah could hope for is a stalemate.If that ain’t virtue signaling, I dunno what is. DC is as dumb as marvel.

        • Dude mandarins

          April 3, 2017 at 4:32 am

          Actually Wonder Woman can kill superman. Wonder Woman is not portrayed as stronger than supes, they are both able to take each other out. This is just one instance of Wonder Woman beating Superman.

        • Jerry Chandler

          April 16, 2017 at 12:53 pm

          Historically, Superman’s other weakness outside of glowing green stuff has been magic. Diana is character created in part by magic and her weapons are infused with magic. It’s one of the few things they got right in the BvS movie. Her sword could hurt Doomsday because it’s infused with magic. Likewise, had she done so, she could have used it to hurt Superman.

    • skymonkey

      April 2, 2017 at 10:45 pm

      The keep on killing and replacing white male characters. Plus the bullshit writing and endless crossovers. X-men got ruined by this crap for decades now.

      • Victoria Crissman

        April 2, 2017 at 11:34 pm

        That in particular was a disappointment. They not only ruined a good thing, they did it over and over and over…

      • Ronnie Miller

        May 4, 2017 at 8:23 am

        Only if the white male characters are straight… the gay characters are safe. Whew!

        • skymonkey

          May 4, 2017 at 10:31 am

          Well they are turning people like iceman gay now.

        • skymonkey

          May 4, 2017 at 10:32 am

          So fucking manufactured that’s what bothers me. They could have made a new character developed a good backstory, but that would require an iota of originality and some strength of character.

      • truthguy

        July 22, 2017 at 5:26 pm

        Do you even understand what the X-Men are even about

        • skymonkey

          August 26, 2017 at 6:58 pm

          Elaborate please

    • Billy Boggart

      April 3, 2017 at 1:10 am

      Yes! THANK you, Victoria.
      No one objects to black/minority characters. No one objects to female characters. No one objects to LGBT characters. but let those characters be their OWN person. Not a virtue-signaling propaganda symbol.

      • ReneeWatson

        April 8, 2017 at 1:18 pm

        DC comic is better – On the Arrow ,Echo Kellum (Curtis Holt) is a gay dude , but they dont push any gay crap on it ..

        • Dan Sword

          May 3, 2017 at 7:57 pm

          The Authority was one of my favorite super-teams ever, and the best of the bunch are two gays (Apollo and Midnighter). Of course, if Apollo & Midnighter were already established & beloved characters who one day woke up acutely gay, just to shoe-horn gay business into my comics, my opinion might be different.

    • MindFever

      May 29, 2017 at 3:31 pm

      Eh fuck the agenda the problem is the writers aren’t being hired based on meritocracy but because they appeal to the SJW freaks. This brought out the worst writers on top and this the stories and characters are an absolute dumpster fire. I don’t give a fuck what’s the agenda in a fucking comic book. Who the fuck cares about this ? It’s a fantasy fucking medium. The problem is their characters are bland and the story is awful ,insulting ,pedestrian even …it’s ridiculous.
      You can write an interesting story even with a full cast of sjw cunts ,I don’t give a flying fuck about what they believe. Fuck.

      Also this article is oblivious what’s going on with marvel…the truth is far more sinister than the simplistic Milo fuckwittery

  4. Garren Seifert

    April 2, 2017 at 10:19 pm

    People are just tired of making charecters black just for the sake of them being black and women just for the sake of them be women ….. it’s painfully obvious and it feels very forced and that’s why most people don’t like it cause sjw shit is stupid to begin with

    • SB2017

      April 2, 2017 at 10:33 pm

      And the ones that demand this shit, are NOT the buyers of it! the idiocy is amazing, theyll go out of business before they admit nobody wants to buy this BS

      • John

        April 2, 2017 at 11:27 pm

        The SJW crowd is really skilled at boycotting things that they were never going to buy anyway.

        • Billy Boggart

          April 3, 2017 at 1:08 am

          Because I think the real agenda is to simply rub gender politics and SJW agendas in the face’s of the readers, and wreck their enjoyment.
          I remember Captain America, being changed from white to black, and saying: “I’M CAPTAIN AMERICA..! DEAL WITH IT!”.
          In response, the readers are saying: “WE PAY YOUR BILLS..! WE DON’T HAVE TO BUT YOUR SHIT COMICS! …..DEAL WITH IT!”

        • cuivre2004

          April 4, 2017 at 12:15 pm

          Yes! To the companies who blew them off, how many ended up flipping and saying “UNCLE! YOU GOT US!!!” None. They are just scared of threats and tantrums-many are starting to realize that they are falling for a shake down perpetrated by a bunch of 8 year old-mentality children. The conservatives boycotting of Target was much more quiet….but much more effective! The left has reached the “boycott fatigue” point.

      • Billy Boggart

        April 3, 2017 at 1:04 am

        Then LET them go out of business.
        Other comic book companies will fill the void. Hopefully they’ll learn from their predecessor’s mistakes.

        • charlesfee

          April 3, 2017 at 8:21 am

          “… learn from their predecessors’ mistakes …” and do which – increase or decrease the “diversity” ? Looking for a little clarification of what could have been a really strong comment. Thanks – C.

          • Joseph Mark

            April 3, 2017 at 8:48 am

            the issue is not that they have diverse characters, it’s why they have diverse characters. not because it fits the story or setting but merely for the sake of appeasing the sjw crowd.

          • David Morris

            April 3, 2017 at 9:18 am

            Increase diversity isnt bad. It might actually increase sales amongst PoC. Creating new diverse characters…. but, thats not what they do. They take white males and *poof* you’re now a black dude… cuse diversity. It feels forced and it is disingenuous to PoC too. It basically says that minorities are not worth the time and effort to create new concepts. Its lazy, forced and stupid.

    • dna412

      April 3, 2017 at 4:29 am

      MY MARY JANE WATSON ????

  5. Jared Bryant

    April 2, 2017 at 10:22 pm

    You’d think they would WELCOME evidence for the patriarchy they’re always screeching about!

  6. arena

    April 2, 2017 at 10:23 pm

    I would not read one even getting it free, don’t want to lose neurons.

    You don’t need to be Sherlock to realize that women don’t buy comics, even if the protagonist were a lesbian cyborg punching nazis all day long…

    I hope they go bankrups, every single one of these companies that betrayed their loyal customers.

    • Victoria Crissman

      April 2, 2017 at 11:37 pm

      I buy comics. I am 45 and have been buying them since I was around 7-8 years old. However, most women who like comics like the same ones that men do, with a few exceptions. I would say Elfquest had a larger female fan base, for example.

    • Nicolas Fabbroni Leroy

      April 3, 2017 at 12:45 am

      *Feminazis don’t buy comics.

      • Billy Boggart

        April 3, 2017 at 1:16 am

        No. They just ruin them for everyone else.

      • Katara c.

        April 3, 2017 at 1:42 am

        That’s better 🙂

    • Ina Pickle

      April 4, 2017 at 3:01 pm

      Well women do, and manga as well. It’s the SJW snowflakes who don’t. They might buy the new sjw approved comics, but there aren’t enough of them to make up for all the customers Marvel has pissed off.

    • Xenovista

      April 5, 2017 at 7:02 pm

      Nazi punching cyborg lesibain comic. I’D BUY THAT FOR A DOLLAR.

  7. Justin Leeds

    April 2, 2017 at 10:29 pm

    Does that mean they’re not doing the “Captain He-She” comic? So bummed!

    • skymonkey

      April 2, 2017 at 10:50 pm

      Hi-She is what kids call urine in my language.

  8. SB2017

    April 2, 2017 at 10:29 pm

    No business will ever succeed if its run by PC snowflake idiots…

    • AbeFotsman

      April 3, 2017 at 3:28 am

      Agreed. The problem is those idiots are out to run everybody else’s business. They wouldn’t have the first clue about how to run one of their own.

    • Scott Forste

      April 16, 2017 at 11:58 pm

      and shitty art and shitty stories damn you know what fuck off marvel and your new garbage

  9. bobbert

    April 2, 2017 at 10:30 pm

    People who have never bought a comic book in their lives are telling people who do buy comic books what those fans are allowed to want. Guess what, they dont need to buy things they dont want to buy. If you want women superheros, then buy comics with women superheros.

  10. SB2017

    April 2, 2017 at 10:31 pm

    Whats sad is they think just because they hijack an ALREADY popular franchise and force diversity into it, and its a success (at least short term), that that means your PC nonsense was popular/success.. NO, if you make something completely brand new that is PC, and then it succeeds, then you will be right, but that will never happen

  11. Jason Brady Molohon

    April 2, 2017 at 10:33 pm

    As echoed by several other voices, heroes that have been concocted to appease the PC SJW narrative will not succeed. If Marvel so desires to pander to their agenda, there are plenty of female/black/brown/yellow etc. characters that they can promote via comic/movie/whatever to do so. But they’ve chosen to rewrite entire narratives much as academics have chosen to rewrite the source material of countless authors, historians, and philosophers, to their own peril.

  12. EnglishGit

    April 2, 2017 at 10:35 pm

    ROFL! How long does this shit need to happen before they figure that the whiney SJWs/Feminists are NOT The customers? 😀

  13. matrixisreal

    April 2, 2017 at 10:35 pm

    Boys buy comics, you write comics for boys. Inclusiveness is nice and all, but when you want profits it’s called capitalism. You make what sells, scrap all the ideology involved. When you try to sell ideology, you lose. Which is why Socialism loses, people don’t buy ideology just because you mandate it from above and think your righteous indignation will prevail.

    • cuivre2004

      April 2, 2017 at 10:51 pm

      They are trying to do with comics what the public schools do with their politically correct indoctrination of the youth. The public schools are failing as well. This is not a coincidence..

  14. Thomas Brown

    April 2, 2017 at 10:36 pm

    Nah. Just look at comic books today. That phoney computer look. The stories and characters are meh und bleh.

    I WOULD LOVE TO LOVE COMICS AGAIN, but I know they are banged out using computers, which I guess is fine, but I can’t stand the way they color them. I am talking about since the 1990s, which is when I briefly loved and then fell out of love with comics because they were moving away from the previous methods/styles.

    • Billy Boggart

      April 3, 2017 at 1:20 am

      Yeah, and most of the artists draw all the characters in the same “J.Scott Campbell” style. I like Campbell’s work, but it’s too ‘cartoony’ for something like The Hulk, X-men, Fantastic 4, etc.

  15. Rusty Shackleford

    April 2, 2017 at 10:40 pm

    It may come as a shock to these nitwits, but you can inject diversity without the hamfisted approach of Marvel. A couple editions of that stuff might do well but people don’t like it when they turn their badass superhero into a multi-racial transgendered feminist.

    Let creators naturally make unique characters instead of forcing it on everyone.

    • cuivre2004

      April 2, 2017 at 10:49 pm

      “Injecting deversity” is, by definition a “hamfisted approach”. You cannot get around it.

    • skymonkey

      April 2, 2017 at 10:49 pm

      They simply lack the imagination to create any new powers/characters hence appropriating existing heroes after killing them. It’s almost like the new characters are stealing the old ones skin and it’s fucking annoying how they are promoted to be the most hip/cool fuckers on the planet. Atleast the old characters seemed to human like personalities.

  16. Americus Freeman

    April 2, 2017 at 10:41 pm

    Oh Beth, she’s the most annoying feminazi KNT they have working for the IO9 / Gizmodo sites.

  17. Pat Patrix

    April 2, 2017 at 10:41 pm

    Marvel made the mistake of trying to appease people who aren’t their customers to begin with. SJW’s, feminists, and general libtards demand changes to products they’re not even interested in for the sake of virtue signaling. When are we going to learn that giving these people what they want just makes everything worse for everyone? Like seriously, what have they ever actually improved?

  18. budfudlacker

    April 2, 2017 at 10:42 pm

    Dear feminists,

    You can’t force people to buy crap they don’t want (other than Obamacare), and this forced diversity angle is just that: crap. When I heard about the black Iron(wo)man, I was immediately turned off. Not interested at all. It just doesn’t work, just like all this “diversity” that’s being forced down our throats. It’s simply unnatural.

    • Billy Boggart

      April 3, 2017 at 1:33 am

      Pfffft! Just give them time, budfudlacker . I’m betting that they’re planning changing Superman to Superwoman, very soon. That sounds absurd, on it’s face, but I wouldn’t put it past them.

  19. BananaPants

    April 2, 2017 at 10:43 pm

    pantpissing whingebag SJWs can go suck it

  20. skymonkey

    April 2, 2017 at 10:44 pm

    The ones who kept on complaining about lack of diversity never bought the comics. Plus the ones who read comics don’t have a problem with the damn inclusion of diversity. It’s just that the fuckers kept on killing existing good characters and replacing them with a female or a person of color or both. The people being replaced also tended to be male and white. Just poor writing and bad guessing of brand perception by the marvel execs.

  21. wkj1970

    April 2, 2017 at 10:44 pm

    No one has an issue with diversity. The issue is with taking established characters, virtually every one of them, and switching them out with the most polar opposite possible. Don’t mess with established characters…try introducing some new ones who can build on their own background.

    • Billy Boggart

      April 3, 2017 at 1:27 am

      Yup.
      But notice they never take a FEMALE character and switch her to being *GASP* a straight-white-male character!
      Quite a coinkydink, eh? (~_^)

  22. Alan Dennis

    April 2, 2017 at 10:47 pm

    This diversity and SJW garbage is just like a fart: If you have to force it, it’s probably shit. Well, in this case it is explosive diarrhea.

  23. John Sharma

    April 2, 2017 at 10:48 pm

    Its worse than just changing the sex and race of characters. The words are all feminist and sjw babble about being offended and ‘holy menstruation!’ Etc.

    • Billy Boggart

      April 3, 2017 at 1:26 am

      EXACTLY!
      You are just pummeled with gender politics, with each frame of these comics.

  24. skymonkey

    April 2, 2017 at 10:51 pm

    It was just collective hypnosis of the marvel execs by the pc crowd dude check out a dude called capn cummings on youtube he explains marvels problems most clearly.

  25. DEPLORABLE Grandma Susan

    April 2, 2017 at 10:55 pm

    So, he explains why the sales are down, they yell at him, he decides to back down and keep doing what isn’t working and blaming his customers.

    Did that work for female Ghostbusters? GamerGate? Kelloggs? Target? Has it EVER worked?

    That’s OK, just ride that wave on to the rocks, dude!

    • Billy Boggart

      April 3, 2017 at 1:24 am

      Nope, it never works and it never will work.
      But when one is blinded by ideology, and a political/social agenda, they simply can’t see it, evidently.

  26. gatekeeper96740

    April 2, 2017 at 10:56 pm

    Maybe people are tired of the political crap 24/7.
    I am fed up with liberals and their nonstop propaganda.

    • Billy Boggart

      April 3, 2017 at 1:15 am

      BINGO, gatekeeper96740 !

  27. Greg S.

    April 2, 2017 at 10:59 pm

    New diverse characters are fine. Stop screwing with the old established ones. That’s what’s pissing everyone off. If it ain’t broke . . .

    • Billy Boggart

      April 3, 2017 at 1:23 am

      Yup! Ya hit the nail square on the head, Greg!
      But the readers have been saying this from get-go.
      Marvel (and DC) didn’t (won’t) listen, so, hey…, Let them pay the price of not listening to their audience/viewership.

  28. memphis

    April 2, 2017 at 11:04 pm

    Diversity is never wrong. How dare they to question the one and only god.

    • DEPLORABLE Grandma Susan

      April 2, 2017 at 11:05 pm

      Not the one and only god. It’s climate change first, then diversity, as all true believers will tell you.

  29. Da_Bunny

    April 2, 2017 at 11:05 pm

    I’m pretty sure Marvel knows their market after over 75 years. The movie thing it new, but the rule is, you reinforce success, not failure.

  30. Gambler X

    April 2, 2017 at 11:20 pm

    People read comics as an escape, just like books, or watching tvs and movies. When you turn it into preachy shit, like The Punisher becoming a transvestite, or Cisgender Latino Superperson(did Krypton have Latinos?) people are going to dump it in the trash and spend their entertainment money elsewhere.

  31. John

    April 2, 2017 at 11:26 pm

    I’ve been a comic reader for nearly 30 years. You know who I see when I visit the comic book store? Almost exclusively other adult men. When the majority of the people making the decision to purchase become the target of your misguided rhetoric, they will vote on what you are saying with their wallet. Looks like Marvel finally figured that out. The SJW crowd of perpetually butthurt millenials only shows up to buy the first few issues of whatever comic is their cause celebre and then they forget about it and move on the next opportunity to virtue signal. I’m there every month, sometimes twice a month, buying books that don’t preach, talk down to or target my identity; I have been for years, and I will be as long as there are good comics being written.

    • KnowManIsle

      April 2, 2017 at 11:51 pm

      Used to be there with you. Quit buying. Cannot go back. Too many of my favorite characters have been ruined for me.

    • James Gorman

      April 3, 2017 at 12:30 am

      Exactly. Used to spend $150 – $200 a month. Now, a trip to the comic store is just a waste of time and not even worth the gas it takes to get there.

  32. Pearlbuck

    April 2, 2017 at 11:49 pm

    I love it when they say “No. Just no.” It’s an admission that they have no argument, and are simply spoiled little children who want to get their way even when it’s totally illogical.

  33. claudiusxiii

    April 2, 2017 at 11:52 pm

    Who could have seen this coming?

  34. Dreamkeepers

    April 2, 2017 at 11:56 pm

    If Marvel didn’t have an exclusivity deal with Diamond, their fall would have taken place a long time back. But, as it is, their ideological pandering is slowly overcoming even their embedded advantages in the industry.

  35. CORMAC___NJ

    April 2, 2017 at 11:57 pm

    Might as well just use a generic headline: “Feminists explode when once again they find out that most people aren’t anything like them.”

  36. Sam R

    April 2, 2017 at 11:58 pm

    Reality hurts when your identity & personal value system is based on a Social Justice Lie. Now lets take a look at the revenues & popularity of the two newest Star Wars movies and compare them as well given they have worked so hard to make us choke down their diversity in leading roles….

    • 0bsoleteMan

      April 3, 2017 at 6:00 am

      I haven’t seen Rogue One, but I didn’t think that The Force Awakens was that unbelievable for a Star Wars movie. Rey’s story was not that much different thank Luke’s in Episode IV. If anything the biggest problem with TFA is that it is pretty much a shot-for-shot ripoff of Episode IV more than anything else.

      Star Wars also has be the benefit of a huge fanbase willing to spend tons of money to see these movies. I’ll predict that if the go full bore SJW, it would still take a long time for the profits to collapse like they are with Marvel Comics.

  37. Truth Gun

    April 3, 2017 at 12:04 am

    Look what happened when the XMen movie producers pushed Mystique to the front. The movies started to suck.

    • MisterGoldiloxx

      April 3, 2017 at 12:58 am

      They only did that because Jennifer Lawrence was playing her.

      • Truth Gun

        April 3, 2017 at 9:41 am

        It didn’t work.

  38. Mike Suhor

    April 3, 2017 at 12:05 am

    The whole concept of black woman ironman was a slap in the face to begin with.

    She was supposedly a genius but only created an ironman suit after reverse engineering a discarded Tony Stark’s suit, so basically she took his broken suit and made it fit her frame.

    There’s a technical term for that, that isn’t PC in the least, “N***** rigged” .

    How no one at Marvel couldn’t have seen that that wasn’t going to be insulting just shows how out of touch they are with their fan base.

    I could have done a better job.

    • Billy Boggart

      April 3, 2017 at 1:29 am

      Out of touch with their fan base and out of touch with reality, both!

    • Luca Barbato

      April 3, 2017 at 4:41 am

      And should be noticed that War Machine was an amazing character. (and you do not wear that helmet with an afro)

    • Xenovista

      April 5, 2017 at 6:59 pm

      Damn. I’ll come with a better character right now!

      Take the same genius black girl and put her in a Beasts of No Nations scenario. The government and the insurgents are trying to murder everyone and nobody has the power to protect the innocent.

      So this genius girl builds a motherfucking robot suit out of necessity to protect her friends and fam from terror. BOOM. Better story, no need to rip off Tony.

  39. Julius

    April 3, 2017 at 12:12 am

    To be fair to our favorite feminazis, the comment on diversity was a stupid one to make. Regardless of the context the person who said it thought they were in at the time.

  40. dna412

    April 3, 2017 at 12:17 am

    I’ve actually been noticing a trend over the years where both pretty much every fictional redhead character there every was is being turned black.

    • MisterGoldiloxx

      April 3, 2017 at 12:56 am

      Not comic book related but I just noticed that every companion The Doctor has had since Doctor Who came back in 2005 (except for Amelia Pond) has dated someone of another race. Silly.

  41. Smarmalicious

    April 3, 2017 at 12:24 am

    It’s pretty simple, nobody wants to buy SJWism

  42. Jack Bailes

    April 3, 2017 at 12:35 am

    It’s mainly guys that buy their comics. You should pander to them. That’s what the video game industry does and it’s booming.

  43. One-Eye

    April 3, 2017 at 12:37 am

    It’s not about diversity, per se. It’s about cynically fucking with established characters for the SAKE of diversity.

    • MisterGoldiloxx

      April 3, 2017 at 12:54 am

      They need to return the characters to the way they were and INVENT NEW CHARACTERS for the diverse crowd.

      • Susan Gallagher

        April 9, 2017 at 4:22 am

        And even then, not stick such characters where their addition ruins the basic premise!

  44. Derek Nolan

    April 3, 2017 at 12:43 am

    I stopped buying and overall reading Marvel because of all the changes. Not the diversity, but because the characters i grew up with were no longer my characters. As a 32 year old man now, i don’t care about reading about a 15 year old becoming Ironman. Miles Morales is fine, he’s a good Spider-Man, i followed his books the longest…but just don’t care about his character overall.

    Gwenpool is goofy i guess, but uninteresting…i love Squirrel Girl, but Ms. Marvel is a kid with stretchy powers or something now? I don’t know. When i see the Avengers, i no loger see the Avengers…So they are correct. They lost my $50 something a month i spent on comics about a year ago. I haven’t bought one or read one in a loooong time from Marvel. D.C. still has my money for the most part, they fixed most of the New 52 mistakes, lol.

    • Derek Nolan

      April 3, 2017 at 12:47 am

      OH! I loved Spider-Man since i can remember. I always wanted to marry a feisty red-head like Mary Jane. She was my crush before i was crushing on women. She was cast by a beautiful black woman…but i fear that she will not have red hair. That’s all…it damages Spider-Man to me. There is a very strong chance that she will not have her ICONIC red hair…and that saddens me a bit.

  45. Billy Boggart

    April 3, 2017 at 1:01 am

    Uhhhhh…. maybe Marvel’s sales are dropping because they keep changing beloved long-standing male characters into FEMALES. But notice that they never change beloved long-standing female characters into MALES. What? You think your readers aren’t gonna NOTICE THAT?!? Are the writers at Marvel (And DC comics) retarded? Do they honestly think we are blind to their OBVIOUS virtue-signaling and SJW/Feminist agenda?
    Seriously…. Take one… JUST ONE female character and change her race-sexual-orientation and/or gender, and SEE WHAT HAPPENS! The feminists and SJW crowd would burn down marvel and DC comics’ studios over night! (Probably literally). Most comic readers are males….What kind of reaction did you morons at marvel and DC THINK the reaction would be?
    GOD!

    • Susan Gallagher

      April 9, 2017 at 4:20 am

      Some of us females don’t like it, either! “Inclusion” and “Representation” surely means, in it’s broadest sense, giving the reader what he or she likes and wants – which isn’t always a “just like me” character. If that’s the only way someone will tolerate a comic =- isn’t that bordering on narcissism? Yes, we welcome diversity – but not done in a way which ruins the basic premise of the character, team, etc.

  46. Megalith

    April 3, 2017 at 1:12 am

    Turning main characters gay, killing off men heroes to introduce women heroes in the same role, turning white heroes into black or hispanic heroes, pushing a social justice agenda, pushing socialism, pushing climate change. It gets old real fast. Stick with what works and stop pushing the progressive new world order agenda. People read comic books to envelope themselves in a fantasy. They don’t want real world PC bulls hit shoved down their throats while trying to escape it.

  47. Still Not Tired of Winning

    April 3, 2017 at 1:27 am

    Female black Iron Man. Pffft. Nobody wants to read or see that crap.

  48. Katara c.

    April 3, 2017 at 1:35 am

    You know, somehow I think the problem isn’t so much that people don’t want a black female hero… it’s that they don’t want a black female Iron Man… cos Iron Man is not a black female. Changing well-established characters for the sake of a political agenda? They really should not be surprised that their customers are not on board with that.

    On the flip side, I know a fair few comic book fans who like Unbeatable Squirrel Girl (myself included) cos she’s hilarious and a good character. People get into characters like Harley Quinn, Catwoman, Storm, Michonne from Walking Dead (both female AND black, go figure), Wasp, Poison Ivy, Batgirl… I suppose there are fewer non-white heroes, but off the top of my head, there’s guys like Spawn, Cyborg, Falcon, Blade, & Black Panther. And nobody hates on those guys.

    So, people don’t want diversity in comics? Wanna try again, Marvel?

    • David Morris

      April 3, 2017 at 9:29 am

      Squirrel Girl is awesome

  49. Ricky Seedo

    April 3, 2017 at 1:43 am

    The mass exodus from Marvel and all other publishers is 100% due to the price vs quality of content. If they wanted to increase sales all the publishers would need to do is lower the price and ad-content. The easiest way to do this is to go back to newsprint stock paper. The cheapest acid free paper would also add an investment quality to owning each issue as the non-durability of the paper stock would ensure a large portion of the comics Wil be damaged through ‘mis-use’ and the low price would mean kid could afford to fold their favorite comic up in their back pocket. Obviously, duhhh

  50. Diana Alina

    April 3, 2017 at 1:54 am

    what is apalling is I see in London whole plays made with ‘female only cast’ and advertised like that and I find it disgusting

  51. Robert Henry

    April 3, 2017 at 1:54 am

    Make an honest statement like you did, and do not back down from the SJW freaks. Their time is over.

  52. Lee Wro

    April 3, 2017 at 2:17 am

    How the hell do you “blame” the customers??? They don’t want the crap you’re making, period. It’s a business, it exists solely to sell product to customers. The customers aren’t “at fault”, they are your business, the reason you exist. They buy what THEY want, not what you think they should have.Trying to apply the fascist indoctrination model to a free market enterprise is perhaps the single stupidest thing I’ve seen yet from the left. I’l stick with Heavy Metal.

    • Jay Hicks

      April 3, 2017 at 7:01 pm

      Maiden will always be Maiden. Slayer will be Slayer.
      Some things just are as they should be.

  53. Paraschiv Adrian

    April 3, 2017 at 3:20 am

    yeah pander to feminist in comic books and games, because we all know they are the big spenders=)) not us guys, you make SJW shit and then wonder why no one is eating it up by the spoon-full

  54. SandraDRutledge

    April 3, 2017 at 3:37 am

    The problem is that you are stealing away main stream characters that we have grown up with and turning them into something completely unrecognizable. Keep the original characters as they were and have always been. But gradually add in NEW characters with their own story lines and how they tie in to the Marvel Universe. Don’t take away what we grew up with and try shoving some SJW PC version down our throats. Make new characters and story lines for them. And if they still fail then they are failing on their own merit. Don’t ruin our original super heroes to try to force them to succeed. It just isn’t going to work. You are betraying your fan base by doing that.

  55. LoriBoriAlist

    April 3, 2017 at 3:43 am

    You are truly not allowed to say anything that may not agree with the SJW manifesto, or you will be crucified.

  56. Slaappy Huo

    April 3, 2017 at 4:36 am

    Aquaman is a black man who swims and sings country karaoke

    • 0bsoleteMan

      April 3, 2017 at 6:03 am

      That’s awful that they’d want to insult black men by comparing them to Aquaman.

  57. 0bsoleteMan

    April 3, 2017 at 5:51 am

    The funny thing is that most SJW types would never consider having any sort of association with a typical comic book reader.

  58. Mierzwiak

    April 3, 2017 at 6:56 am

    Comic book fans aren’t stupid, they see how forced and dishonest it is.

  59. Kim Thompson

    April 3, 2017 at 7:24 am

    He knows exactly which titles are failing by their sales numbers. He knows he has to speak out of both sides of his mouth. He will praise diversity as he axes the “diversity” leads that are killing sales. Anything else is suicide.

  60. Mark S

    April 3, 2017 at 7:51 am

    If you let the SJW run your company It’s going to go out of business. Most of them hate capitalism and prefer communism.

  61. TJ Lantz

    April 3, 2017 at 8:03 am

    Diversity isn’t the issue, it’s replacing/creating characters that are universally defined by identity politics. White straight males needed strong backgrounds and traits to carry the characters because their base identity was generic. However, with diverse characters, Marvel is using their diversity as their defining element, instead of making them into something more. It’s not diversity that’s killing sales it’s pandering to social outcry that isn’t from your base customer demographic and then trying to fix it with lazy one dimensional writing.

  62. Meky

    April 3, 2017 at 8:22 am

    Marvel almost realized that consumers don’t have to buy their products.

    If this persists then I can see Marvel spending a lot of money to buy up new IPs before they take off so maybe this is a good thing?

  63. Constitutionalist56

    April 3, 2017 at 8:23 am

    When you sockcucking, Hollyweird homo’s turn my childhood heroes into queers, lesbians and fruits; you will no longer get a bloody nickel of my hardwon wages. I hope you all drop dead of some horrible disease.
    You morons don’t get that we don’t want you repulsive phaggetts in the country do you? Why do you continue to pander to a few percent of the populace?
    The only “diversity” you want is one that normalizes the crime of pedophilia!

  64. Populus Nocturnis

    April 3, 2017 at 8:32 am

    Because catering to people who NEVER read your comics is so… so… smart. Seriously… when was the last time you saw a black female in a comic store???

  65. Joicoh

    April 3, 2017 at 8:49 am

    Good for Marvel. The SJWs can whine all they like, they are mostly made up of unemployed “liberal” garbage so don’t contribute to sales anyway. Hopefully the films will follow suit and racist directors like Taika Waititi-Cohen, who think characters from Norse culture, such as Valkyrie, should be African “becuz diversity innit,” will cease to find work too. Racism works both ways, and I’m sick of the type that throws away white characters as if they are stale bread getting the free pass.

  66. skywalkr2

    April 3, 2017 at 9:07 am

    Anyone with half a brain knows boys do not want to read about a hip black female Iron Man.

  67. David Morris

    April 3, 2017 at 9:12 am

    No, just no. People are not against diversity. What they are against is character change. Gee, lets make Hulk Chinese, lets make Thor a woman, lets make Nick Fury black… no… first off Hulk is Bruce Banner. It doesn’t matter who replaced him, another white guy, doesn’t matter…. it’s not Banner.
    Thor is a dude… not a frog not a woman… a dude, a freaking dude. Nick Fury being black makes no sense…. a black guy wouldn’t be in charge of a commando group in WW2… its not diversity people hate, its change.
    If marvel wants more diversity, then create new characters that are PoC…. stop changing characters. Its not hard. Stan Lee isnt the only person who can create new characters.

  68. jklass1

    April 3, 2017 at 9:24 am

    40 year comic reader here. Now in my early 50’s. I will say unequivocally, I am sick and tired of all the force fed “diversity” in Marvel comics. Relaunching characters as “female this, minority that, gay this” has gotten out of control. I have pared many titles from my monthly pull, and am preparing for the 2nd round of kill shots. I don’t need this SJW PC bullcrap forced down my throat by these books.

  69. jklass1

    April 3, 2017 at 9:29 am

    One other point – I am the demographic they hate – I actually HAVE the disposable income to spend 3 – 5 bucks PER BOOK, but I don’t give a rip about PC, or SJW tripe. They are CRAVING a millennial audience and trying to bring them in with all this stupid stuff, but that demographic doesn’t have the time, or money, or want to kill trees and read comics. So by reaching out to those that don’t care about comics, they are driving away we who do, and have the money to spend. They are literally cutting their own throats, all under the guise of being politically correct and “evolving” the characters. I don’t want a black teenage chick Iron Man. I want a drunken womanizing morally ambiguous Tony Stark. I don’t want every 2nd book to have ANOTHER character come out as gay. Stop the madness already.

  70. charlie2010

    April 3, 2017 at 9:39 am

    The Left destroys everything it appropriates.

    The Left appropriates because they are incapable of creating anything successful themselves.

    The Left is defined by opposing everything, they stand for nothing.

  71. emersonushc13

    April 3, 2017 at 10:08 am

    Can’t The People’s Committee just mandate everyone buy and enjoy these social justice funnybooks?

  72. Brian Happaney

    April 3, 2017 at 10:09 am

    “Diversity” is the only social construct. Not reality. Hairless primates repeating the mistakes of the past.

  73. HT

    April 3, 2017 at 10:12 am

    I don’t care if new characters are created of whatever race, color, gender they want. What bothers me is when they try to take established characters, whether in comics, TV or movies, and change them to be more PC. Sorry Will Smith, but Jim West is white.

  74. Ben Affleck

    April 3, 2017 at 10:17 am

    Marvel comic sales are slumping because the comics suck.

    End of story, really.

    • lilithwhyte

      April 3, 2017 at 6:08 pm

      No, it’s because of the diversity. I read comics as an escape. I don’t want to see blacks or gays in my comics any more than I want to see them on TV, or, God forbid, in my neighborhood. I love my people and don’t care if that makes me a “racist” or “homophobe.” Your PC labels are 100% meaningless to me.

      • Rod

        April 3, 2017 at 10:21 pm

        ^^^ Found the troll.

      • Ben Affleck

        April 4, 2017 at 10:11 am

        I’m talking about the physical sales. Marvel has been selling a shit ton the past few years, and the drop off is really recent. It coincides with DC’s huge Rebirth event sweeping up all the sales, and the fact that Marvel is making shitty comics. Blaming it all on your diversity, women, etc. is the cowardly, fuckwitted thing to do when your comics just suck.

        But yeah, one contributing factor to the comics sucking is the out of their way, arms up their asses approach to trying to dig up the most diverse, labeled, crazy leads for some of their books.

  75. JY66

    April 3, 2017 at 11:24 am

    My guess is that it’s a combination of fewer people buying print (same reason newspapers are dying), and not attracting new readers. The long time readers likely have their favorite stories / characters and don’t have an appetite for new ones. I think he gave that answer intentionally to politicize and create controversy (mission accomplished).

  76. Jay Hicks

    April 3, 2017 at 11:51 am

    I was a Hulk fan. I also was an Amadeus Cho fan ( a boy genius that happened to be Korean).
    Then they killed Hulk and replaced him with Cho.-who-became-the-Hulk That way they ruined TWO characters for an initial hype buzz that failed as soon as the first issue launched.
    It’s insanity. Marvel had a good ‘diverse’ character and made people hate him by making him take over a beloved Bruce Banner role. THEN they say people hate diversity. They are either self styled race-baiting idiots or have been given the usual agenda from Disney…

    And that’s only one of the problems. Making Thor an emasculated drunk after loosing his hammer to a woman, having Treudeu beat up Iron Man, oh it’s endless. Too many events, too little consequence to anything -really bad stories that get reset every year. It’s crap.
    Marvel are all about events and shock marketing and are confused as to why this isn’t working and so race baiting- even though every comic fan has told them for the last 3 years. The cheek of the bastards.

  77. EMILY POST

    April 3, 2017 at 11:55 am

    A lot of stuff in the media looks really forced… Its nothing wrong with using different people but you have to make sure it makes sense. You cant just randomly throw people in roles that dont fit…. It forced and sometimes certain pairings are annoying and distracting.

  78. Khanscott

    April 3, 2017 at 12:16 pm

    Killing off fan favorite characters so you can shoehorn “diversity” and crappy writing into your stories for the sake of non-customers and now your business is tanking? Who would have possible imagined such an obvious conclusion?

  79. Christopher Lee Hartsock

    April 3, 2017 at 12:26 pm

    This is actually my field. It isn’t DIVERSITY that’s at the core of sales drops.
    It’s CO-OPTING gendered characters for no compelling reason OTHER than diversity for its own sake.
    It’s due in a large part to taking long-standing, well-established, made-it-on-their-own-merit stories and characters, and just slapping tits and melanin on them.
    The movies do well because they aren’t trying to co-opt the characters to a narrative, and the stories are overwhelmingly a promotion of conservative values.

    The comics are dying because they’re ignoring their market base. Those who are fake-outraged aren’t buying the comics. They just think they should exist because… DIVERSITY.

    No one is complaining about the following:
    Scarlet Witch being female. Black Widow being female. Black Panther being purely African. Falcon and War Machine being black Americans. Quicksilver and SW being Eastern Euros.

    What they are complaining about, and voting with their wallets, is the Human Torch suddenly being black, and changing the canon story of the Storm family for no reason at all. Iron Man suddenly being a woman. Thor being a chick after a thousand years of being male. Spider-Man suddenly being Hombre Arana. They are complaining at least that Fox movies have turned HEROES into ruthless grungy killers, in shitty biker-fetish outfits, with sneering scorn at the source material.

    They resent the heavy-handed transparency of the MESSAGING instead of the STORIES. What they resent is the parasitic nature of the diversity-graft, instead of simply writing new characters. What they resent is the EXPECTATION that they should buy stories they don’t like, because someone who never bought a comic in their life didn’t see enough brown, boobs, or body-blobs when they sneered past a comic shelf.

    Comics are taking a nose-dive because their response to their own version of Gamergate was to cave in, prompting a cave-in.

  80. TJ Miller

    April 3, 2017 at 1:27 pm

    Dear Twitter SJW crowd: Put your money/time/efforts where your mouths are. Buy the SJW-friendly comic books with your money, write SJW-friendly stories on your time, etc. If it’s as awesome as you think, the sales will show it. As it is, they do not.

  81. Douglas Mayfield

    April 3, 2017 at 1:36 pm

    When you see a predictable Left wing response, that is, anyone daring to discuss, much less challenge, the concept of ‘diversity’, which per the politically correct malevolent authoritarian Left, is absolute and to be obeyed under penalty of screaming, yelling, dimwit obscenities, even violence for even the slightest outbreak of contrary discussion, you have to step back and ask yourself ‘What’s going on?’

    To sort things out, you start with the facts. Fact – Marvel’s comic book sales are falling. OK Why? There are all kinds of potential explanations, at least some of which have nothing to do with diversity. Perhaps the quality of Marvel’s story telling is falling off and that corresponds chronologically with Marvel’s pursuit of diversity. No cause and effect. Just happened at about the same time. Up to Marvel to write and draw better comics.

    But I’ll offer my own explanation. In pursuit of ‘diversity’ which is held by the Left to be the absolute good, Marvel forgot about the primary purpose of comic books, to entertain. Readers didn’t find a ‘black, female, trannie’ superhero, or whatever superhero(s) Marvel created to bow and scrape to diversity, to be entertaining, so they bought fewer comics. To quote Rita Mae Brown, who as far as I can tell is a fierce feminist but also a highly successful writer, ‘Art is moral passion married to entertainment. Moral passion without entertainment is propaganda and entertainment without moral passion is television.’ [ In my view, a bit unfair to TV. Otherwise right on the money. ]

    The point is you focus on the purpose of your work For Marvel Comics, that purpose is creating entertaining stories and rendering them as comic books. But if you start focusing on diversity,…. Well, to me, the results are predictable.

    In fact, I started ‘dropping out’ of the Marvel universe when Marvel movies became superheroes fighting among themselves. What the hell were Marvel and their ‘joined at the hip’ Hollywood honchos thinking when the best story they could manage involved superheros beating each other up? To put it plainly, what the hell is the point of a superhero without moral clarity?

  82. PunJabber

    April 3, 2017 at 2:08 pm

    Diverse is the enemy of dibetter.
    Character is destiny. Caricature is dustbinny.

  83. Michael

    April 3, 2017 at 2:34 pm

    Facts don’t care about your feelings. How in the world do they expect characters created today to carry the franchise forward if their only justification for being is emotional fadism. If I had any money in Marvel I’d be real wary about his second “correction” because that is not a stakeholder friendly insight.

  84. Mark of Excellence

    April 3, 2017 at 3:23 pm

    Where did the guy blame women and diversity? Does he even blame the fans? I mean, do fans have to want diversity? All he said is, “…what we heard was that people didn’t want any more diversity. They didn’t want female characters out there.” Fans can want whatever they like. Last time I checked, the majority of comic book readers are still dorky white men. It makes sense that they’d be drawn to characters that are reflective of their background. Frankly, I’m surprised Marvel didn’t know this before they started changing every core character into a woman and/or an ethnic minority.

    That being said, if the stories were well written, the characters were compelling, and neither one was forced upon fans, they might be more willing to accept and invest in the books.

  85. rolpol

    April 3, 2017 at 3:45 pm

    Social justice is bad for business.

    • Our Bloody Mary Hospital

      April 3, 2017 at 8:14 pm

      Its even worse when said business starts apologizing.

  86. David

    April 3, 2017 at 4:06 pm

    Authenticity does not come from minority conformity it is foolish to change the product based on an ideological aspect primarily orbiting the concerns of the lesser common individual and their emotions true Heroes true remarkable people are often proven in the cases of history and not in the case or the fabrication of Delusion and unrealistic ideologies.

    Basically minority based superheroes are just not popular and I find it quite funny but somewhere along the line someone is going to accuse me of being racist or sexist or homophobic and transphobic or something-ist regardless of that the name calling would not result in the structure of a decently composed argumental point.

    • Mark of Excellence

      April 3, 2017 at 4:11 pm

      I won’t accuse you of being a racist, but can you use proper punctuation next time. Ha ha. Great statement though.

      • David

        April 3, 2017 at 4:36 pm

        Well I thank you on you’re compliment on my Statement, And shall better use the correct punctuation next time.

        However~ I’m afraid I haven’t actaully said anything that is quite so narrowly racist in that statement.

        But thank you non the less. 🙂

  87. Alan Dunaway

    April 3, 2017 at 4:36 pm

    People aren’t against diversity per se, they are against diversity for its own sake and to fulfill some PC agenda. They are against pandering to a small group of far-left Twitter loudmouths who don’t even read comic books anyway.

  88. lilithwhyte

    April 3, 2017 at 5:43 pm

    Blacks make-up 13% of the population. Gays 3%. Yet they’re over-represented in every facet of our lives. Every new TV show follows the same PC formula: 1. Gay couple. 2. Race mixing. 3. Black in charge. I’m sick of it. I miss White America!

  89. Xenovista

    April 3, 2017 at 8:00 pm

    Diversity isn’t the problem. It was NEVER the problem. Treating the fanbase like scum, calling us Nazis and trying to push unwanted politics into everything and telling us to like it, THAT’s the problem.

    CREATE NEW ORIGINAL CHARACTERS, that’s all you need to do if you have something to say.

    Black Panther ftw

    • Our Bloody Mary Hospital

      April 3, 2017 at 8:13 pm

      Diversity is a problem if it is forced. It must come naturally, then it can work quite great.
      But this is shoved down everyone’s throats, against people’s will.

      • Xenovista

        April 5, 2017 at 6:55 pm

        Case in point….Black Panther!

  90. rui valadares

    April 3, 2017 at 9:35 pm

    Stop pandering to people who don’t buy your products

  91. cdansreau

    April 3, 2017 at 10:46 pm

    you have to look at the motivation of the heroes. what do they stand for. For example if there are racially motivated black riots, who do the heroes stand for. Who is the bad guy and what does he/she stand for. are they blindly attacking whites as bad guys.

  92. Bob Wehadababyitsaboy

    April 3, 2017 at 11:02 pm

    The problem is that these “diverse” characters are just cobbled together to appease the SJW crowd. They’re not interesting characters, and the people wanting these characters don’t even read comics. And changing an existing character to be more “diverse” is invariably going to piss people off.

  93. LarryBundyJr

    April 4, 2017 at 12:40 am

    Pandering to a demographic that has no interest in your product other than to complain about it didn’t get you any sales?

    Who’d have thunk!

  94. TopMonkey

    April 4, 2017 at 3:51 am

    In real life people don’t think about diversity. They go to work and once there they interact with people of all sorts. They don’t think twice about this, it’s just the way it is. They don’t go home at night and play a sorting game with their interactions. “Oh, today I didn’t interact with a transgender lesbian person of color who had an abortion. I’ll have to try harder tomorrow!” No, it doesn’t work like that. So when a movie tries to toss in the kitchen sink of diversity and makes sure they point it out, well, people get frustrated by that. The more it happens the more frustrating people get. Generally speaking I bet the #1 response to, say a character in a movie being a lesbian is, “who cares?!”

  95. RandyDon

    April 4, 2017 at 7:54 am

    The twitter handle of one of the commenters is SirGalahad. Takes his white knighting pretty seriously.

  96. Super Doobie

    April 4, 2017 at 3:11 pm

    The people who call for the SJW changes don’t buy comic books, they are jut bullies. Ask these people complaining how many issues of the shitty new titles and characters they have bought. The most common answer will be zero.

  97. Jason

    April 4, 2017 at 4:29 pm

    Yes it is because of this so called diversity, which is just replace all white guys with something else. Just look at the picture of characters at the top of the article. Most of them dont appear interesting in the slightest.

  98. Robert Elsemere

    April 4, 2017 at 6:37 pm

    Ironically Marvel has had a long history of diversity, they chose to ignore it. The X-Men especially have a number of strong female characters (thanks entirely to Chris Claremont) that are very popular but they ruined that franchise long ago with retcons and poor writing. War Machine has already been Iron Man but they killed him off. The Falcon has always been cool and original (as in not a cliche “black” character) without needing a shield. Writers cannot handle a complex gay character like Northstar who has gone from being an arrogant jerk to just being gay as his defining character trait. Now they have retconned Ice Man after years of continuity which makes no sense at all. His defining character trait? Being gay. All of this could be ok if it led to great stories but nope. I’m all for legacy characters and passing the torch but it needs to be organically, those characters need to earn their keep if they are expected to replace old ones. Blaming diversity or the readers is bonkers.

  99. Blue Drache

    April 4, 2017 at 8:19 pm

    I don’t buy comics because they’ve gone full retard with the PC horseshibit.

    These are the truths I grew up with:
    Nick Fury is a white male
    Wolverine is a white male
    Thor is a white male
    Captain America is a white male
    Captain Marvel is a white male
    Star-Lord is a white male
    Hawkeye is a white male
    Nova is a white male
    Iron Man is a white male
    Spiderman is a white male
    Daredevil is a white male
    Gambit is a white male
    The Human Torch is a white male, not a burnt match.

    You change it, I stop buying your product.

  100. Keith Nolan

    April 5, 2017 at 9:15 am

    The market tells the truth free of bullshit from activists. Sorry, but people do not like SJW crap. Diversity is not a virtue.

  101. Ronald Hager

    April 5, 2017 at 9:21 pm

    It Seems to me the comic book industry needs a new publisher in town. The same way Fox News came on the seen and overturned the TV news apple-cart.

  102. Megan

    April 5, 2017 at 11:57 pm

    Marvel sucks. SJWs have infested everything there. DC is a bit better, they turned the Titanic around at least a bit. Marvel is running it full speed ahead into the iceberg.

  103. Not My Name

    April 7, 2017 at 3:37 pm

    No one likes forced and commercialized diversity and social causes and that includes the same minorities that they are trying to suck up to.

  104. Bret

    April 7, 2017 at 8:20 pm

    The best part, is that when he was saying this shit, he was basically trying to throw the fans under the bus for the good of social Justice! Like he wasn’t going “We never should have listened to those social justice retards!”

    No he was going “I guess our fans are just too scummy, evil and horrible.”

    And feminists are STILL pissed off about Marvel saying it. If that’s not proof there’s no point pandering to these people, I don’t know what is.

  105. ReneeWatson

    April 8, 2017 at 1:12 pm

    really??? my head is going to explode

  106. GG

    April 15, 2017 at 3:00 pm

    Those twitter cucks never cease to amaze me.

  107. disqus_GB8lUuziuG

    April 16, 2017 at 9:56 am

    If all this “diversity” wasn’t racist, sexist SJW/Feminist politics being shoved down everyone’s throat then no one would care what Race/Sex a character is. It’s not being rejected because of diversity, it’s being rejected because the politics are disgusting.

  108. Scott Forste

    April 16, 2017 at 11:51 pm

    i talked to one of my local cbs owners he said he can’t sell marvel anymore with all the force change on old charcters and not creating new charcters

  109. Dm

    April 18, 2017 at 9:01 am

    hers a novel idea: to all the sjws and feminists etc complaining that there should be more representation at marvel etc–no there shouldn’t. You have all the same opportunities to go and start your own comic company–get a loan, take the risks, put out whatever product you want with all the diverse characters you want and see where the chips fall the same way marvel did and DC did and Dark horse did and Image did and Valiant did etc. STOP being lazy little fs who want to ride the backs of everyone else and then claim it should be about you. Unreal.

  110. ThorAxe

    April 20, 2017 at 2:24 am

    Bring back Thor Odinson! Thoe is a name, not a title you give someone.

  111. Rick--Rude

    April 23, 2017 at 9:56 pm

    marvel make a character black or gay… and just that… there’s no well-written story back there… just because.

  112. Dan Sword

    May 3, 2017 at 7:53 pm

    Gee. It’s almost as if hard-core feminists and social justice warriors don’t buy comic books. Who’d have thought?

  113. marshajo

    May 7, 2017 at 12:26 pm

    For nearly 30 years I’ve read Marvel comics, the majority of my life. Every week I go to get my books; its great to have an escape from a corporate job and just read interesting stores about the characters I grew up with. I’ve been there through the highs and lows, and still love the Marvel Universe.
    The problem now is that Marvel doesn’t care about me as the reader anymore. Fantastic 4 is gone; Marvel’s Trinity of Thor, Captain America and Iron Man plus the Hulk have all been replaced by females or minorities; the always-diverse X-Men are now pushing gay and female led books, rather then telling stories with the excellent range of characters they have; and more books spotlighting new gay/female/minorities are now being published in a very heavy-handed fashion. Do these new characters exist among the characters I have read all my life, some lasting close to 50 years? No. My favorite characters are gone, and I never got a say in the matter. Apparently Marvel doesn’t care about me, the long-time Marvel reader.
    The statement that these are “exciting new ideas” is absurd. In all my years as a reader, there has always been a writer or artist that totally revolutionizes a book. Claremont or Lobdell on X-Men, Busiek or Perez on Avengers, Byrne or Hickman on Fantastic 4, Simonson on Thor, Miller on Daredevil, Brubaker on Captain America, etc. And none of them replaced their lead with new “more-diverse” characters. Those were great writers telling great stories with great characters. Do books get stale and repetitive? Of course they do. But look what Ed Brubaker did to Captain America and Bucky after being around for 60 years: he created the Winter Soldier. And we all know that story worked on page and screen. More importantly, all the writers I listed brought the female characters to the forefront, and built them great backstories. Storm, Psylocke and Rogue in X-Men, Scarlet Witch and Captain Marvel in Avengers, Susan Storm and Jennifer Walters in Fantastic 4, Sif and Enchantress in Thor, Elektra in Daredevil, and Black Widow and Sharon Carter in Captain America. Those are all characters I want to read more about, but now are nowhere to be found in this new landscape.
    To be clear, I have no problem with a more realistic portrayal of the world around us in comics. Although comics are fantasy, and should not be pushing a corporate agenda, in my opinion. X-Men has always been my favorite book, and has embraced a very racially and culturally diverse cast going back to Giant Size X-Men #1 in 1975.
    “Make Mine Marvel” is a phrase you could say that I have lived by most of my life. But now Marvel doesn’t care about me as a loyal reader, so I must make the decision to spend my money elsewhere.

  114. Michael Allen

    June 16, 2017 at 5:01 pm

    It’s true. If you want to read some tepid, bland, completely nonsensical SJW crap, just pick up and issue of Marvel’s “America,” which takes place in a universe where there are apparently no white men with superpowers. The author has made several racist comments via Twitter again white men, and Marvel rewards them with a running series.

  115. Galbador

    July 16, 2017 at 5:51 am

    Always funny to see, how those people scream LIAR while they are the true denier.

    Like I always like to say… Pot calls the kettle black.

  116. fugly

    July 19, 2017 at 2:14 am

    Well, no sh*t. You can’t sell a bum idea like identity politics and diversity to 15 year old virgins while competing with XBOX and Playstation.

  117. Disqus Profile Name

    July 19, 2017 at 2:30 am

    You know what’s not interesting to me anymore? Comic books. When they got all computery in the late 1990s, they lost me. Then the movies these days are 90% CGI probably. Phack! Schitt That’s their main problem. The diversity in comics harangue is more recent and not their core issue. Make relate-able stories and characters for your target audience, in a style that is not complete spray cheese. Keep budgets low and make a wide variety of comics and movies for a diverse set of different audiences. Count Whiteyoola for the whites. Count Blackula for the blacks. Count Asianula for the Asians. Count Hispanicula for the Hispanics. Shit that is the only way you are going to satisfy every group out there. Count Jamaiicanmecrazy.

  118. Jaloni Le'Neal

    August 18, 2017 at 5:01 pm

    Ok first of all for all of the idiots who keep saying Marvel turned Iron man female and black, SHE IS NOT HIM!!!!! He took her under his wing and taught her a few things. Just like he did with Peter Parker in Civil war and Spider rman Homecoming. he found a kid, helped them out and became like a mentor to them.

  119. Jaloni Le'Neal

    August 18, 2017 at 5:09 pm

    Also that whole thing about them taking already established characters and swapping their gender, before there was Lady Loki there was just Loki. THINK ABOUT THAT!!! By the way there was a AU comic book for a female Iron Man Called Earth 3490 and her name was Natasha Stark. LOOK IT UP!!!

  120. Raphael Silva

    September 18, 2017 at 5:03 pm

    The evil of politically correct is to want to force people to accept others, but it will never change the true human nature, free will;

  121. standard155

    October 14, 2017 at 6:57 pm

    Maybe Marvel should write their comics for people who actually like comics.

  122. Pingback: In 2017 Marvel Comics Finally Realized Social Justice Doesn’t Sell  - DANGEROUS

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