And this little piggy went to the gulag.
A video sharing app in China has removed British children television show Peppa Pig due to it being “subversive.”
Douyin, the Chinese app, has blocked the Western porcine after state media claimed that Peppa had become an icon for “unruly” young Chinese adults.
According to the Global Times, clips of Peppa Pig have been deleted and searching for the cartoon on Douyin yielded no results. There were more than 30,000 clips on the site. The hashtag #PeppaPig has also been removed, but users have begun posting relatable content with hashtags like #Piggypiggy.
Peppa Pig began gaining popularity with young adults in China in late 2017. It has gained association with “shehuiren” which means ‘society person,’ a slang term for those who are “usually poorly educated with no stable job.” Shehuiren are considered “unruly slackers roaming around and the antithesis of the young generation the Party tries to cultivate” according to the Global Times.
China experts have said that though “the popularity of Peppa Pig in China shows a spirit of innovation […] it could also bring negative influence to the young generation if they overindulge in such a subculture.”
What a boar.
Peppa aficionados have bought over 30,000 Peppa Pig tattoo stickers and 110,000 Peppa Pig-themed watches from online shop Taobao. On the website Sina Weibo, the Peppa Pig hashtag has over 310 million hits.
Jiang Haisheng, the chief of Journalism and Communication Department under Shandong University of Political Science and Law told Global Times that “If the subcultural thoughts and behavior’s go out of control to the extreme, it could damage society. […] When the young generation grows up, their cultural characteristics will deeply influence the progress and development of our society. Therefore, it is necessary to conduct positive means such as monitoring and leading to improve the quality of young people and their self-understanding.”
That’ll do pig, that’ll do.
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