Sony Pictures Issues Apology for ‘Food Allergy Bullying’ in New Peter Rabbit Movie

Sony Pictures has apologized to moviegoers after receiving complaints from parents over a “food allergy bullying” scene in the new Peter Rabbit film.

Clown World™ is coming soon to a cinema near you.

The offending scene has the CGI bunnies pelt character Tom McGregor with blackberries with the intention of triggering an allergic reaction, after Tom admits he has an allergy to them. This leads to anaphylaxis, and the character has to use an Epi-Pen.

The scene sparked backlash, with many calling for a boycott of the movie:

Tom Murray on Twitter

Warning** For those who have children that live with food allergies (like mine), do NOT go see the new Peter Rabbit movie. Finding “humor” in bullying by Peter & friends to an allergy friend (who then needs an Epi) is sickening. Shame on @SonyPictures #BoycottPeterRabbit

Ben Pobjie on Twitter

As a father I will be boycotting the Peter Rabbit film so that my children are not encouraged to bully people with allergies, or to be anthropomorphic rabbits.

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A petition even began to circulate asking for an apology from Sony Pictures for being “irresponsible.” As of press time, 12,000 people have signed it so far:

A charity group called Kids With Food Allergies warned parents about the scene on their Facebook page:

Kids With Food Allergies Foundation

The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy. A character is intentionally attacked with his allergen, leading to anaphylaxis and the use…

And the President and CEO of the Asthma and Allergy Foundation of American Kenneth Mendez penned at open letter to Sony Pictures asking them to educate themselves over the severity of food allergies:

Sony Pictures have since issued a statement apologizing for the perceived offense.

“Food allergies are a serious issue,” Sony and the filmmakers said in a statement. “Our film should not have made light of Peter Rabbit’s archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize.”

Some, however, feel that the outrage mob is being overly sensitive:

Albert on Twitter

@JudiTarowsky @dylanntrudeau @AP I almost died from food allergy induced anaphylactic shock and I think the people freaking out about this are out of their minds. I’d honestly rather die of anaphylaxis than live in the hypersensitive, watered down feelings-before-fact world they want to create.

Tweets with replies by Kate Campbell (@elektra6618) | Twitter

The latest Tweets and replies from Kate Campbell (@elektra6618). Marketing. Retail & Fashion Show Consultant. #FBR #RESIST #BlueTsunami2018. Tampa Florida

Craig Lunsford on Twitter

@AP I thought this was a story from the @TheOnion

Sophie ✨ on Twitter

boycottpeterrabbit is the most ridiculous thing I’ve seen today and it’s 07:17am. I understand where they’re coming from but 1) it’s a film 2) the entire film is literally a man setting up inhumane traps to harm rabbits forcing them out of home 3) cartoons have done far worse

We at DANGEROUS think this man sums up the situation neatly:

https://twitter.com/hugorealtor/status/962879836770394112

 

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