Sony Pictures has apologized to moviegoers after receiving complaints from parents over a “food allergy bullying” scene in the new Peter Rabbit film.
Clown World™ is coming soon to a cinema near you.
The offending scene has the CGI bunnies pelt character Tom McGregor with blackberries with the intention of triggering an allergic reaction, after Tom admits he has an allergy to them. This leads to anaphylaxis, and the character has to use an Epi-Pen.
The scene sparked backlash, with many calling for a boycott of the movie:
**Warning** For those who have children that live with food allergies (like mine), do NOT go see the new Peter Rabbit movie. Finding “humor” in bullying by Peter & friends to an allergy friend (who then needs an Epi) is sickening. Shame on @SonyPictures #BoycottPeterRabbit
— Tom Murray (@thomascmurray) February 10, 2018
As a father I will be boycotting the Peter Rabbit film so that my children are not encouraged to bully people with allergies, or to be anthropomorphic rabbits.
— Ben Pobjie (@benpobjie) February 12, 2018
How can Sony Pictures release a film where food allergy bullying is acceptable? I guess the film industry won’t understand how wrong this is till they’re covered in hives and struggling to breathe. #boycottpeterrabbit
— Julia B (@PartyVIP101) February 11, 2018
I will be posting more about this tomorrow. I’m enraged. I thought the new peter rabbit movie looked stupid from the previews. Had no idea they were going to mock #foodallergies. We have to move, folks. We have to make our voices heard on this. https://t.co/P71zQb252b
— Food Allergy Arsenal (@allergyarsenal) February 10, 2018
A petition even began to circulate asking for an apology from Sony Pictures for being “irresponsible.” As of press time, 12,000 people have signed it so far:
A charity group called Kids With Food Allergies warned parents about the scene on their Facebook page:
The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy. A character is…
And the President and CEO of the Asthma and Allergy Foundation of American Kenneth Mendez penned at open letter to Sony Pictures asking them to educate themselves over the severity of food allergies:
Sony Pictures have since issued a statement apologizing for the perceived offense.
“Food allergies are a serious issue,” Sony and the filmmakers said in a statement. “Our film should not have made light of Peter Rabbit’s archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize.”
Some, however, feel that the outrage mob is being overly sensitive:
I almost died from food allergy induced anaphylactic shock and I think the people freaking out about this are out of their minds. I’d honestly rather die of anaphylaxis than live in the hypersensitive, watered down feelings-before-fact world they want to create.
— Albert (@spaycemunkey) February 12, 2018
Oh good grief. Its a movie. About imaginary talking rabbits. Really?
— Kate Campbell (@elektra6618) February 12, 2018
I thought this was a story from the @TheOnion
— Craig Lunsford (@TCraigL) February 12, 2018
#boycottpeterrabbit is the most ridiculous thing I've seen today and it's 07:17am. I understand where they're coming from but
1) it's a film
2) the entire film is literally a man setting up inhumane traps to harm rabbits forcing them out of home
3) cartoons have done far worse
— Sophie Dolan (@TechieDolan) February 12, 2018
We at DANGEROUS think this man sums up the situation neatly:
Oh for Pete’s Sake!
— Hugo Torres REALTOR (@hugorealtor) February 12, 2018