Sony Pictures Issues Apology for ‘Food Allergy Bullying’ in New Peter Rabbit Movie

Sony Pictures has apologized to moviegoers after receiving complaints from parents over a “food allergy bullying” scene in the new Peter Rabbit film.

Clown World™ is coming soon to a cinema near you.

The offending scene has the CGI bunnies pelt character Tom McGregor with blackberries with the intention of triggering an allergic reaction, after Tom admits he has an allergy to them. This leads to anaphylaxis, and the character has to use an Epi-Pen.

The scene sparked backlash, with many calling for a boycott of the movie:

A petition even began to circulate asking for an apology from Sony Pictures for being “irresponsible.” As of press time, 12,000 people have signed it so far:

A charity group called Kids With Food Allergies warned parents about the scene on their Facebook page:

The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy. A character is…

Posted by Kids With Food Allergies Foundation on Friday, February 9, 2018

And the President and CEO of the Asthma and Allergy Foundation of American Kenneth Mendez penned at open letter to Sony Pictures asking them to educate themselves over the severity of food allergies:

Sony Pictures have since issued a statement apologizing for the perceived offense.

“Food allergies are a serious issue,” Sony and the filmmakers said in a statement. “Our film should not have made light of Peter Rabbit’s archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize.”

Some, however, feel that the outrage mob is being overly sensitive:

We at DANGEROUS think this man sums up the situation neatly:


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