Toilet Paper Company Offends Black Activists With ‘Black Is Beautiful’ Ad

A commercial for luxury toilet paper is facing accusations of racism after its starred a white actress with a slogan inspired by the civil rights movement. 

Brazilian toilet paper company Santher drew public ire after it released an ad for new toilet paper products featuring white actress Marina Ruy Barbosa naked, but wrapped in black toilet paper.

According to The Telegraph, The company was forced to drop its “Black is Beautiful” slogan, which was famously used by South African anti-apartheid campaigner Steve Biko and other activists, following outrage that the company was equating toilet paper to equal rights for black people.

Social media users were outraged at the company for using the phrase, which held great significance to social activists, to promote toilet paper.

“People died so that this expression could be revered until today,” Rio de Janeiro-based writer Anderson França wrote in a Facebook post. “People continue dying and this expression is more important and vital than never before. But in Brazil if you key in #blackisbeautiful you are going to find ass paper.”

França’s post garnered widespread virality on social media in Brazil, and made its way elsewhere across the Internet. It has been shared over 2,700 times since it was published on Tuesday.

Following the outrage on social media, Santher pulled the ad and issued an apology, stating that they never intended to appropriate the slogan from the civil rights era. The actress, Marina Ruy Barbosa, has also apologized for her role.

“We would like to clarify that we have never had any intention of provoking a racial discussion through the launch of our Personal VIP Black Toilet Paper,” Santher said in a statement.

Humberto Adami, a black lawyer in Rio, called the controversy serious and suggested that advertisements of this sort are a form of “subliminal racism.”

“When these adverts suggest this type of subliminal racism they should be removed, because they reinforce the teaching of racism,” Adami said in The Guardian.

Feature Image via Twitter


Facebook Comments


  1. LibertarianX

    October 26, 2017 at 7:42 pm

    Racist toilet paper! The heads of race baiters are exploding tonight!

    • Dudley Morris

      October 28, 2017 at 11:34 am

      Racist Toilet Paper would be a good punk band name.

  2. Texaner in London

    October 26, 2017 at 10:26 pm

    I personally would never want to use black toilet paper (or any other color than white). Not because I’m racist (I have some West African forefathers) but as gross as this is, knowing the color of things that come out of your body is a good way to keep tabs on your health.

    If you have some horrid tumor and you’re bleeding from your colon, it’s not going to show up on black. So don’t use black if your life matters.

    • myddrinemrys

      October 27, 2017 at 9:44 am

      Well dang. Now I’m stuck. The black toilet paper is racist, but you are also being racist for saying that you won’t use black toilet paper.

      Wait. I’ll simply take a page from the liberal play book, ignore the obvious contradiction, and accuse you of being a racist, sexist, transphobic, misogynistic bigot. 😛

      • Jud Bennett

        October 28, 2017 at 3:56 pm

        You forgot Nazi. The lefties really like to spread that label too.

        • myddrinemrys

          October 28, 2017 at 5:25 pm

          My apologies. Nazi sympathizing, racist, sexist, transphobic misogynist.

          Better? 😜

    • Steve O

      October 27, 2017 at 6:31 pm

      That’s why I use blood-colored TP.

  3. True.Epic.Crusader

    October 26, 2017 at 10:32 pm

    Ugh, would ONE company just please NOT grovel to these [email protected], and instead give them the appropriate response of telling them to f*ck off?

  4. ShikokuPrincess91

    October 26, 2017 at 10:51 pm

    I’m so sick of black people whining.
    Even worse when Asian or white start denying the truth about them.
    Everywhere on Earth they go they ruin. Cities in America ruined. South Africa ruined. Other African countries never worthwhile to begin with.
    Yet they have the gall to whine about toilet paper. Despite all their murders, rapes, assaults, complete lack of productivity, massive reliance on welfare in the USA and Europe, they actually think somebody is supposed to care about them being mad about toilet paper.
    They are a scourge on this Earth. They belong in Africa and nowhere else.

    • GTKRWN

      October 28, 2017 at 5:08 pm

      I’d bet good money that the organizers of these protests aren’t black. Some obedient pet negros may help boost the hashtag, but it’s always white middle-class social jewstice liberals behind these fake virtue-signaling outrage campaigns.

      It only makes sense, of course, for the self-hating jew educated liberal to lead every single movement like this; they all know that the mud-races lack the intelligence and organization to speak out on their own without strong white leadership!

      It’s the same reason upper-middle-class white jew-educated liberals are the ones fighting against voter IDs in the US. Yes, so Mexico and India both require voter IDs… but to the liberal the American blacks are even stupider than some peasant from the third-world that defecates in public on the designated shitting streets, clearly. Yes, a country that can’t even figure out toilets has a voter ID system, but expecting a black person to participate at this same level is completely unrealistic. (But they’re not raycist! Only straight white republican Trump supporters can be raycist. Also Nazis.)

  5. Hairatic Rick

    October 26, 2017 at 11:55 pm

    Offended black people? Really? HA! 🌚

  6. Dmitry Krotchlikmeoff

    October 27, 2017 at 8:31 am

    Black toilet paper? WTF?

  7. Dante Alighieri 📌

    October 27, 2017 at 9:49 am

    But you’ gotta admit, the English language associates so much that is evil & nefarious with the colour Black.

    They’re basically saying, here we go again. Yet another association between black and something dégoûtant.

    Although……………… ceramic toilets are Whiter than the pure driven snow.

    • Skyhawk

      October 29, 2017 at 1:15 pm

      Trust me Dante, black folks earn being associated with “evil and nefarious” on a daily basis. And I care not if that is a racist statement, its a factual one and that’s where I dwell.

  8. bookish1

    October 27, 2017 at 10:08 am

    “Black is beautiful” actually started in the 1960’s, to let black people celebrate their beauty without trying to look Caucasian.

  9. Steve O

    October 27, 2017 at 6:30 pm

    If a toilet-paper manufacturer in Brazil can’t be sensitive to 1960’s American racial history in their advertising to the satisfaction of American liberals, then I don’t know what this world is coming to. It’s shocking.

    • Mike Quinta

      October 28, 2017 at 9:43 am

      Actually, Brazil imported about 5 times as many slaves as the U.S. did…and didn’t end slavery until 1888. This TP “scandal” is bogus but the racial issues in Brazil do exist. Hint – like the Spanish parts of Latin America, the elites in Brazil tend to be lighter-skinned and nearly everything glorifies pale European looks (e.g. note the number of fake blondes in their media and entertainment industries).

  10. Kneel

    October 27, 2017 at 9:38 pm

    Q. So if all references of black and white are swapped and it becomes a black woman wrapped in white toilet paper and the phrase is “White is beautiful”, who would complain?

  11. Jean Collier

    October 28, 2017 at 10:49 am

    I wonder how many would even know about this without the whiny big mouths

  12. GTKRWN

    October 28, 2017 at 5:11 pm

    Is it a sign of racial oppression when white people wipe their asses with black paper? Because I’d buy a carton to do my part. #BlackShitwipersMatter

  13. BravesFan

    October 28, 2017 at 7:09 pm

    Are we at Peak Stupid yet?

  14. deejayaz

    October 28, 2017 at 10:46 pm

    I’d buy it on principle.

    No one tells me how to poot!

  15. Suzana, from Brazil

    October 29, 2017 at 9:14 am

    Brazilian original comments:
    – It’is uglyphobia, they’d have used a car wreck instead.
    – (I’m suppressing the original language here) the whole life they used white paper and nobody complained, just because it is black, they come with this homossexual racism.

  16. Octavian Alexander

    October 29, 2017 at 12:06 pm

    Asswipes, the lot!

  17. Skyhawk

    October 29, 2017 at 1:12 pm

    Responding to Twitter trolls is moronic on its face.

  18. Escala Blanco

    October 29, 2017 at 1:47 pm

    Black toilet paper…
    What the fuck is this, for people who think their shit doesn’t stink and leaves no stain?

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