A new commercial by Adidas shows the word “Indians” on a basketball team’s jersey being taped over, suggesting that it needs to be changed to save people from the politically incorrect horror.
The commercial, titled “Create Positivity,” features a number of high-energy clips of athletes supposedly creating positivity while showing off their Adidas gear.
At one point in the commercial, a narrator can be heard declaring “some teams have started to change their names” as a basketball team covers the “Indians” marking on their jerseys with yellow tape.
See the full clip below.
The commercial has been viewed on YouTube over 650,000 times on YouTube as of writing.
It’s also received a lot of negative feedback.
“Adidas sells out to political correctness…well done,” says one user on YouTube.
“Have fun destroying your band by teaming with the SJW’s. I’ll be purchasing New Balance next time. Bye, Felicia!” said another.
“WTF did I just watch? Other than some teams changing their names, I don’t get it. I know it’s supposed to be a SJW message, but even that failed to come through. I’m less likely to buy adidas now than ever before. His commercial is one big fail,” another person added.
Another wrote, “all I got from this is Adidas doesn’t seem to think white guys play sports.”
“More blatant virtue signalling from corporate America,” complained one user. “They sure love diversity. Except diversity of thought.”
Over on Twitter…
You R as bad as ESPN dipping into politics and SJW. See what it's done to their subscriptions. Stick to making shoes & stay out of politics!
— Bryce Wilson (@djbryce) July 14, 2017
Censoring cleveland indians adidas? Thank God for Nike.
— Cantona's collar (@Commieh8r) July 14, 2017
Adidas doesn't like Indians? That's not very positive.
— Fight4Freedom1776 (@miller21411988) July 15, 2017
Everything wrong with sports. Nice job Adidas!
— Stephen Graham (@NYPhilsFan) July 14, 2017
Crossing out "Indians" with tape LOL. So stupid. Liberal agenda strikes again. Wouldn't want anyone to be offended. Words hurt.
— Arenado GOAT 🐐🐐🐐 (@diamonderamirez) July 12, 2017
Too PC for me. Blocking the name "Indians" is too much
— Jason Bremer 🔹 (@realjasonbremer) July 14, 2017
You try to cover Indians? Adidas is a PC/SJW company now? Well you're not getting my money anymore. Bye snowflake!
— Stefano Rodriguez (@stef_rodrig) July 14, 2017
— Trump is Winning! (@Rep_Revolution) July 15, 2017